ComEd OOH

When spring comes to Chicago, so does the inspiration for some serious home improvements. Unfortunately, many DIYers don't think to keep a safe distance from power lines while they're climbing ladders to paint the house, prune the trees or repair the roof. 
So, we created an engaging OOH safety campaign to benefit independent contractors and DIYers during the warm months. 
Saw this out in the wild, and tried a push-in reveal with my phone. Next time I'll just rent a steadicam.